At SPHINX, we utilize a “funnel” process where we capture many ideas when in a concept ideation stage of the project. It is important not to rule out ideas until they have all been carefully weighed and evaluated. Our team pays close attention to the requirements and end goals when developing the early stage concepts. The “funnel” narrows by carefully evaluating each idea against a battery of criteria, i.e. cost, manufacturability, ease of use, availability, commonality of parts, etc.
Not until all factors are weighed does an idea become the final choice and final intent for the project.

NEW PRODUCT DESIGN APPROACH:

COLLABORATE:
We listen, respond, and are always accessible while leading the
project to a successful conclusion.

DEFINE:
Defining the objectives of the project starts by asking the right
questions; allowing for the full scope of the project to be charted.

UNDERSTAND:
Understanding your product’s buyers, the competition, and
how it’s used, is a critical step in the development process.

EXPLORE:
Using the project definition and understanding of your market,
we explore your product’s potential.

IMPLEMENT:
Test and refine using a variety of tools including form study models,
test rigs, computer models and analysis, and rapid prototypes.
Provide manufacturing specifications for production.